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UK Retail Sales At Their Lowest 'Since Records Began'
Written Friday, August 03, 2012 By Richard Walker
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Last week marked something of a milestone for the UK games retail sector, with a paltry £8.4 million being rung through the tills at local games emporiums. It's the lowest sales revenue since records began.

It's hardly surprising that retail revenues are so low during the notorious summer lull with a dearth of new releases, but this record low is indicative of an ailing games retail sector in the UK. It's thought that the struggling economy, the end of the console cycle and the increasing prevalence of downloadable content could be to blame.

394,688 games were sold in total last week according to UKIE/GfK Chart-Track data, with SEGA's 2012 London Olympics video game retaining its spot at the top of charts. It's hoped that Christmas will help boost retail sales in the UK with the usual range of blockbuster releases lined up for the lucrative winter period. £320 million in revenue us forecast for Q4.

[Via MCV]




 
 

User Comments
 
Forum Posts: 845
Comment #1 by Klis
Friday, August 03, 2012 @ 08:48:52 AM
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Are these high-street statistics or a combination of on-line sales as well?

 
Forum Posts: 115
Comment #2 by douggreen
Friday, August 03, 2012 @ 08:53:57 AM
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I think there is a lot of life left in the current console generation. People simply don't have as much spare cash to spend on games. Couple that to the sudden increase in online multiplayer seen in this generation, where a game can provide 100's of hours entertainment, the consumer gets more bang for their buck (remember mega drive games were about £50 new. There is no need to buy so many games if the ones you already own are still providing entertainment. Furthermore there are so many games I want that I often don't get around to playing certain games until a year or two after release, by which time the only way to buy it is 2nd hand.

 
Forum Posts: 213
Comment #3 by SUM1SLY
Friday, August 03, 2012 @ 09:10:36 AM
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Everyone is waiting for the next gen systems, plus there is no good games out yet they all seem to come at the end of the year what do they expect.

 
Forum Posts: 1039
Comment #4 by Gtamen
Friday, August 03, 2012 @ 09:12:00 AM
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GTA V. Problem solved.

 
Forum Posts: 185
Comment #5 by ZACHSP8
Friday, August 03, 2012 @ 09:14:22 AM
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It's because how over priced they are in comparison to online deals.

Game is the worst offender for this.

 
Forum Posts: 716
Comment #6 by diskdocx
Friday, August 03, 2012 @ 09:40:25 AM
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I don't think it has anything to do with the end of the console generation. Typically some of the best games come out late in the console cycle, and the installed user base is far higher at the end of a console cycle - that should mean more gamers have access to the games.

Pure and simple, this boils down to lack of releases. There has been very little in terms of new game releases in almost 2 months. Typically there is a summer lull, but this year has been quite noticeable.

Not only July/Aug, but May and June were also pretty lean.

Hard to sell product if there is no product to sell.

 
Forum Posts: 79
Comment #7 by Damoxuk
Friday, August 03, 2012 @ 09:50:14 AM
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Retail sales means boxed products whether it's high street or online.

But bear in mind all the sports recently plys something called Olympics + summer + the small fact there has been zero decent games for the past month and it all conspires that people just are getting more savvy with there money in these oh yes recession times.

 
Forum Posts: 87
Comment #8 by Goldjit
Friday, August 03, 2012 @ 10:37:23 AM
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Course they are, Retailers STILL have no idea how to compete against online and offer good deals on a timely manner.

(Mind you, PSN is no better and in some cases worse... Fifa, I'm looking at you...)

 
Forum Posts: 115
Comment #9 by douggreen
Friday, August 03, 2012 @ 10:38:50 AM
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@5 yes games are much more expensive from certain high street retailers than available online. However I still think games are fairly cheap. As I said earlier I remember some mega drive games cost £50 new, the best part of 20 years ago. If any other product was the same price now as 20 years ago we would be amazed, furthermore games are better now (better graphics etc). That said I still don't have much spare cash to buy games.

 
Forum Posts: 152
Comment #10 by demoplay86
Friday, August 03, 2012 @ 10:47:25 AM
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I find it difficult to believe THAT many people bought a game about the Olympics.. I guess it is the London Olympics lol

 
Forum Posts: 58
Comment #11 by remmers33
Friday, August 03, 2012 @ 10:47:48 AM
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Easy fix......Retailers bring down their prices to a point closer to that of online
UK buyers have been screaming out for this for years

Guess it just needs a retailer to grow the balls to do it and the rest will follow

Until that point, people will continue to choose online as the price difference in most cases is greater than 20%

 
Forum Posts: 185
Comment #12 by ZACHSP8
Friday, August 03, 2012 @ 11:11:10 AM
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@9 I had never seen a Megadrive game for £50, £40 yes but not £50, maybe you shop of shopped around a bit.

I never like the Megadrive it was over rated.

I was a Amiga person, better games than the Megadrive, better graphics,better sound and cheaper price.

Some games might have been that much, when I was a kid I had a Atari 2600 and the games for that was £40 a game in 1980.

Don't forget the Neo-Geo which some games where £250.

I still think games are over priced

They used to product test games properly back then and never needed patches to sort bugs out.

I only remember one Amiga 500 game what needed patching because of bugs and that was F-29 Retaliator, you just took game back to shop and they replaced it with updated one for nothing.




 
Forum Posts: 4309
Comment #13 by Asher1985
Friday, August 03, 2012 @ 11:40:56 AM
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@1 it says retail sales, so only high street stores are counted.

I'm surprised an 'expert' hasn't come out and blamed it on mobile gaming.

 
Forum Posts: 374
Comment #14 by Low
Friday, August 03, 2012 @ 11:45:43 AM
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@12 douggreen is right, I remember buying FIFA 94 for £50. These were the days before online retailers, and before every supermarket in the land woke up to selling games too.
I only buy games these days when they're reduced to £25 or below. Don't see any point paying more just to receive it two weeks earlier!
Think of this,
1993 - cost of pint around £1.50, today over £3.00.
Doubled!
1993 - cost of game around £40-£50, today around £25-£40
Also, these days you get easy access to online multiplayer in most games, increasing the playable time from 2-20 hours to hundreds per game.

 
Forum Posts: 255
Comment #15 by Cromag2
Friday, August 03, 2012 @ 01:07:55 PM
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Cause we are shooter'd out, one game after the next with a bubble on top of meathead sargent telling me to follow him, kill that guy, hop into AC130 - blow everything up, we get it already... yeah, team deathmatch, shoot a bunch of 14 year old, done it already. And each one of those is 60 US!!!!! But to really get any life out of it you will need at least another $45 to get some DLC, plus you probably will need EAsses pass or some $50 premium service, plus you need to spend real dollars on some costumes for my female Shepard, oh and another $2.99 for that SUPER DUPER TRIPLE AWESOME Shotgun thats ONLY availabel on the PSN store, but if you REALLY, REALLY want the new tank, you can pay extra and get it a whole 2 weeks early, we ROCK!!


 
Forum Posts: 3196
Comment #16 by lukey52
Friday, August 03, 2012 @ 01:24:57 PM
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As I'm sure they are all aware, in the cash strapped economic situation 99% of Britons find themselves, preowned and online stores offering the games at £15-£20 are far more appealing than £40 in store prices.

I have not been to buy a game in a store for years, firstly because I live 25 minutes bus away from the nearest town with a games store which is a lot of effort and even with an oyster card costs me almost £3 to travel. Secondly and most importantly, they just don't offer competitive prices.

Delivered to the door for less is obviously going to be what everyone prefers.

 
Forum Posts: 1381
Comment #17 by JackC8
Friday, August 03, 2012 @ 01:53:15 PM
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Well almost every game has been pushed into 2013, so there's nothing coming out right now. Probably have rotten sales at Christmas for exactly the same reason.

 
Forum Posts: 8
Comment #18 by Violated Minds
Friday, August 03, 2012 @ 02:18:57 PM
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Well I'm gonna go with the fact that GAME never has anything in the store! My local game store which is in a big shopping centre has 2 rows of shelves for each system. There are only the top 20 games and top preowned stuff and nothing else. I went in recently to find a couple of titles and they didn't have them and they were reasonably big titles, a little dated but still big names.

 
Forum Posts: 26
Comment #19 by ptr362
Friday, August 03, 2012 @ 02:47:56 PM
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@18, I totally agree and was the point that I was going to make. You hear about a game that's coming out and perhaps it's not going to be a big title but where's the first place you think to go to buy it from? A gaming store.

A gaming store is meant to specialise in video games and yet when I walk into Game, there is no variety in their selection whatsoever, just the top 20 and an A-Z shelf with about 20 random games at best. I got fed up of it, also started seeing a pattern where games drop in price 2 weeks after release so now I just use Lovefilm to play games now and then.

Another problem in my opinion is that unlike the PSone and PS2, this generation is over saturated in games that are to similar, with so many gun games as well. I liked gun games back when it was Timesplitters and Red Faction 2, when those type of games weren't being spewed out by everyone.

 
Forum Posts: 185
Comment #20 by ZACHSP8
Friday, August 03, 2012 @ 03:49:21 PM
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You people touting about the price of Megadrive games same price as today all them years ago, you have to remember they had to make the cartridges, that is what you pay most money for not the game.

After all, you are talking about a EA game.LOL


 
Forum Posts: 525
Comment #21 by DMCV
Friday, August 03, 2012 @ 06:32:35 PM
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Why would you want to pay a 25 to 30 percent more for a game when you can save money by buying online?

and why would you want to trade in your games at a retailer and be ripped the hell off, when you could simply sell online directly to another gamer?

Having trouble GAME? Try being competitive.

 
Forum Posts: 328
Comment #23 by Animal
Saturday, August 04, 2012 @ 12:46:01 AM
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I blame the downloadable aspect of gaming, psn store etc. As these increase retail sales will decrease, just a logical occurance.

 
Forum Posts: 23
Comment #24 by Blowy McPot
Saturday, August 04, 2012 @ 02:40:19 AM
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I blame survival of the fittest!

 
Forum Posts: 62
Comment #25 by yeebsey
Saturday, August 04, 2012 @ 04:25:58 AM
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@ #5

ever tried buying games from HMV? even more expensive than game

 
Forum Posts: 516
Comment #26 by thestoney6
Saturday, August 04, 2012 @ 08:33:40 AM
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I dont think its the price, i still think enough people buy from shops vice online, i think its simply there hasnt been anything new out lately.

You watch it will be anounced in nov/dec that sales are at an all time high once Fifa 13, Medal of Honor Warfighter, Halo 4, Black Ops 2, Far Cry 3, resident evil 6, Hitman all get released within 3 months of eachother

 
Forum Posts: 185
Comment #27 by ZACHSP8
Saturday, August 04, 2012 @ 10:51:42 AM
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@25 In the HMV I go in at Westwood Cross the games are cheaper than they are in Game.

New and secondhand games.

Syndicate on day of release and for upto week after HMV had it new for £29.99 and Game had it £39.99.

I bought Soul Calibur 5 for £17.99 secondhand in HMV three months after release and Game had it for £32.99 secondhand.

 
Forum Posts: 546
Comment #28 by Fragpuss
Saturday, August 04, 2012 @ 08:05:53 PM
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@19 i also noticed my local game only has a top 20 for each console, but something else i've noticed that nobody seems to have mentioned, the amount of dvd/blurays that are now being sold in gaming stores, in my local GAME etc the movies they stock far overshadow the amount of games they stock, i guess because consoles can play DVD/bluray now and they are cheaper to buy then games, but it's getting to the point where a gaming store is less about games and more about movies, which it shouldn't be, you don't go to a hairdressers to buy a loaf of bread

 
Forum Posts: 441
Comment #29 by plisken1979
Sunday, August 05, 2012 @ 04:30:01 AM
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personally i wouldn't be bothered with this latest news. for us plus owners we get games for free and plenty of discounts on the store. surely retail outlets would know about this and must make changes to compete. even with the online pass system that has been introduced it's still more viable for me to buy second hand games (which i always have done) as you can buy the passes on ebay from 99p to 1.99 as i've snapped up loads of em at those prices. HMV and Game have always sucked in my opinion, but stores like CEX and Grainer games will always be popular with gamers/tropy hunters. as for the other online stores such as Amazon and Play i can't see them stopping selling games anytime soon as alot of peeps still want there games on the day of release.

 
Forum Posts: 71
Comment #30 by happyplayer10
Sunday, August 05, 2012 @ 05:19:42 AM
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Just waiting for darksiders 2, thats all! :)

 
Forum Posts: 553
Comment #31 by js_93
Sunday, August 05, 2012 @ 11:07:37 AM
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we're all out getting some exercise, inspired by the olympics, who needs fifa when you've got a ball and some mates!

 
Forum Posts: 0
Comment #32 by King judah
Sunday, August 05, 2012 @ 02:26:52 PM
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Im still playing mgs 2 cus im stuck and I only got 10% of my trophies

 
Forum Posts: 0
Comment #33 by ghjijoioisdfjo
Sunday, August 05, 2012 @ 08:34:35 PM
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Hi buddy :

The 2012 Olympic Games in London, let us together to their spirits, convey he, you and I


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