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Mainstream Press Should Do More to Educate Parents About The Ratings System, Says Livingstone
Written Friday, March 23, 2012 By Lee Bradley
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Ian Livingstone has reiterated his disappointment in the mainstream press, saying that outlets could do more to educate parents about the ratings system. Indeed, he believes they are utterly ignorant of it.

At GDC this year, the Eidos life president and Games Workshop founder took to the stage to brand sensationalist games coverage by the mainstream press as "ludicrous." In defence of the medium, Livingstone pointed to the diversity of content available, from kids games all the way up to violent shooters, and the "robust ratings system" designed to guide consumers to make the right choices.

However, the ratings system, as robust as it is, isn't always recognised by parents. Why does Livingstone think that is?

"Well, the ratings are clearly on the box," he told us, suggesting that parents have no excuse. "But I don't think the media have done enough to guide parents to the fact that there are guidelines there. They seem to not understand games as a medium as much as they understand films as a medium. They don't have as much parental input as they should."

"The trouble is that the media believe that all games are for children," he continued. "They are not even aware of the ratings system. The truth is that most PlayStation and Xbox players are in their late twenties or early thirties. And you have mature content for mature users, just as you have mature films for mature viewers. Games are no different."




 
 

User Comments
 
Forum Posts: 2067
Comment #1 by dbigfeet
Friday, March 23, 2012 @ 01:16:30 PM
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Its not the media's job to educate parents. it would be nice if they put the info out better, but that is a parent's job to find it. I am not getting my child somehting without know what the hell i am buying. And the same goes for what other people buy them.

 
Forum Posts: 1152
Comment #2 by uchihaayub
Friday, March 23, 2012 @ 01:25:46 PM
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Is it me or does this guy look like a cunt.

 
Forum Posts: 493
Comment #3 by DarkByke
Friday, March 23, 2012 @ 01:35:54 PM
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#2, Is it me or is your comment completely unnecessary?

 
Forum Posts: 23
Comment #4 by Craggy
Friday, March 23, 2012 @ 01:40:06 PM
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Ken Livingstone i presumed. Never heard of Ian Livingstone. :)

 
Forum Posts: 144
Comment #5 by EmptyFibers
Friday, March 23, 2012 @ 01:40:45 PM
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Parents should educate themselves and stop being idiots. The world seems to be getting dumber, geeze!

#2 is just just because he is in his position make the duckets!

 
Forum Posts: 23
Comment #6 by Craggy
Friday, March 23, 2012 @ 01:46:00 PM
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Anyway parents do know whats what.I've seen a few parents in my local gamestation refusing to buy their kids 18 rated games. I let my kids play them. Don't see anything wrong really unless it's a bit porny. Kids have had western movies and war films for donkeys years. This is just the same but with new technology. People always moan about kids being corrupted when they don't understand the technology..

 
Forum Posts: 795
Comment #7 by automechtech1
Friday, March 23, 2012 @ 01:51:49 PM
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Parents are inherently stupid when it comes to newer media and whether or not they should be letting their kids be a part of it. Like parents buying Eminem CDs and now we have lil' crackas walking around acting like they're the shit. Like parents buying their 9-year-olds iPhones because it's hip and trendy. Like idiotic parents buying Call of Duty for their 10-year-old because he saw his friend's older brother playing it and now he won't shut up about it. The media can help parents start to see how stupid they are being lately, but all final decisions are up to the parents, not the media.

 
Forum Posts: 9167
Comment #8 by Bounty V
Friday, March 23, 2012 @ 02:50:07 PM
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If it gets more 12 year olds off of COD, I'm all for it.

 
Forum Posts: 108
Comment #9 by darkrequiem7
Friday, March 23, 2012 @ 02:58:43 PM
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Parents probably think their kids are all innocent and ask for nice games their parents would approve of. Most parents also probably don't care and let their kids play or watch anything they want anyway.

 
Forum Posts: 127
Comment #10 by gaviota1195
Friday, March 23, 2012 @ 04:37:33 PM
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I can't say that this is false. Parents seriously need to look for a rating like the damn movies. Some kids can handle them and some don't. Still the parents need to discuss such things with there kids to not buy them especially if there too young for them. If the kid insists, I suggest having a calm orientation about it, if he persists even more, then test him to see if he can handle such games. My parents and I did this and I slowly got used to games and restrictions. and I advice this Because I won't forget what happened to me. I was about 12-13 years old when I saw some kids from my 7th grade class playing GTA: Liberty City. They said I was not prepared but I proved I was. Then they bring out the game that I will never be prepared for. Manhunt 2. They were not affected, but I could not stand and see the screen when the character does a brutal kill. I could not even complete the tutorial because of it. Im more prepared today and I think I can handle it better now. But I could not stop thinking of that brutal kill. And the song that played in the PSP save data hunted me for quite some time. So parents, please don't let your kids go trough the same as me. Kids, please listen to your mother and Father if they say that you can't buy the game. Everything has it's time and place.

 
Forum Posts: 18
Comment #11 by revilnemesis3
Friday, March 23, 2012 @ 09:04:43 PM
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While my parent weren't, most parents do need to be educated on the rating system.

 
Forum Posts: 1201
Comment #12 by SoPoF
Saturday, March 24, 2012 @ 03:18:32 AM
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It's true, not only parents think games are for children. Not that a lot of the older rated games are actually "mature", but anyways, if you say you're a gamer you're being looked at as if you have forgotten to grow up or something. Then they turn around and cry in front of their tv set because a group of people they have never met lost a match of a sport they aren't practicing themselves.

However, I don't think parents aren't aware of the age ratings. I'd say they pretty much don't care due to thoughtlessness or lack of time. If they did and showed an interest in what they're kids are spending they're time with, they wouldn't even need some agency or authority to tell them if the games the kids play are appropriate to their age and social development. You see parents letting their ten year olds play war shooters or even terrifying and violent horror games, you cannot tell me they would even need to check the box to know the age rating.

The age ratings are as silly as the health warnings on cigarettes. Those, who care, don't need them, those who don't care ... don't care.

Oh, and @2: You have never actually seen one, right?

 
Forum Posts: 1
Comment #13 by burgermike92
Saturday, March 24, 2012 @ 10:38:20 AM
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I agree with #1. It's not the media's job to educate the parents about ESRB ratings. Parents should already be doing that and besides even if the media did try to inform parents about the ratings some probably would just brush it off. Again like most decisions when it comes to parenthood it comes down to the PARENT not somebody else.

 
Forum Posts: 347
Comment #14 by Scarfacew00t
Sunday, March 25, 2012 @ 11:01:10 AM
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We should not only blame parents. Stores like gamestop should have a big poster with ratings and their meaning for the parents, I mean would you buy porn, beer, cigarettes to a kid? no? then why the heck do you buy mature games for your kid? When BF3 came out I was in the line up to get it and there was a kid with his mom waiting in the line, the mother clearly didn't knew a shit about gaming, I then asked her if she would buy porn to his kid, she answered no of course! Then why do you buy a mature game to your kid? She didn't said anything and still bought the game to her kid... I then asked the seller at gamestop why he did still sold the game to this woman, he wasnt aware of the rating system... yup 0_o

 
Forum Posts: 1201
Comment #15 by SoPoF
Sunday, March 25, 2012 @ 01:24:35 PM
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Oh, the kid probably hatet you there.^^ Don't know where you live, but in some places (US, for instance) the ratings are a pure suggestion. The clerk was doing nothing wrong selling the game to her. (Actually, even if the rating was not only a suggestion, the mom was probably 18+ years old and so, he couldn't have done anything about it anyways.)

A lot of people say it's not the medias' job to make parents aware of the rating system, but the parents'. On the other hand, when the parents aren't aware of it, how are they supposed to get aware? It's not like they'll wake up one morning and say to themselves: "Wow, today I'd really like to read up a bit about age ratings on video games ... to the library!" So someone has to make them aware and why not the media, considering they have no shame making people "aware" of even the pettiest garbage. Mass media could for once do something useful.

 
Forum Posts: 1617
Comment #16 by eLefAdEr
Sunday, March 25, 2012 @ 02:18:26 PM
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I am not a parent yet, but I'd be personally previewing every single game if my children (or ANY children) were to play it within my home. Parents shouldn't be relying on a rating system anyway since personal thresholds for decency are different for everyone.

 
Forum Posts: 625
Comment #17 by P_Pigly_Hogswine
Sunday, March 25, 2012 @ 11:03:54 PM
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It's like anything your kid consumes. TV, music, sugar, video games. Parents need to take the time (or better yet SPEND the time) with their kids to understand what they're into and what they're doing. If you've ever sat with a kid playing a game and asked them about the story, if they're anything like my nephew they'll talk your ear off about the story and you can actually have conversations about different characters and what they do and why the kid made the choices they did. It's not all that hard.

 
Forum Posts: 11
Comment #18 by timewarp
Monday, March 26, 2012 @ 04:37:04 AM
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It's not that hard to work out, games have the same ratings to movies. If it's an 18 chances are it's only subtible for over 18s and you know what if people actually respected the age ratings I wouldn't have to pay just to have some cunt at Gamestation now how freakin old I am.

 
Forum Posts: 70
Comment #19 by AnCafe14
Monday, March 26, 2012 @ 06:44:57 AM
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Well... I do agree that I think parents these days just buy games to get their kids to be quiet for awhile, and really pay no attention to what they are actually buying. My wife's parents bought their 6 yr old son Grand Theft Auto 3, not to mention the fact that he is LD anyways. But he is a holy terror now and some of the things that come out of his mouth. he's somewhere between 10-12 now (don't pay much attention)

I know for a long time at gamestop for me they would always ask "Are you aware of the Mature Content of this game?" and i think they still do, whether the parent changes their mind about that Mature content, or if they are just ignorant to how mature "M" really is. I guess I agree more could be done, but i'm not sure its media's job. Maybe put the reasons for the "M" on the front as well instead of on the back corner.


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