EA are looking into the possibility of a Call of Duty: Elite style subscription service for the Battlefield series.

When asked about the prospect, EA Studio general manager Patrick Soderlund said, "I think it's fair to say that we're looking at that. 

“Like all other companies, we're looking at how we can maximize our investment in this and get the most out of our investment and get more people playing this product. That may take us to different places, but we're not really talking about where that is yet."

The Call of Duty: Elite service has largely been a success for Activision, despite various timed-exclusivity deals leading to confusing staggered releases of DLC across platforms. A similar service for Battlefield may be hard to ignore.

"We look at it as a 24/7 service. We have people in Stockholm and North America and other parts of the world that are on this every single hour of every single day. 365 days a year," said Soderlund.

"We have an operations team at DICE to look at telemetry data. How are people playing the game, how can we improve the experience? Are they having problems? Are servers down? Are they up? All that stuff."

Despite loosing the retail battle to Modern Warfare 3, Soderlund is happy with Battlefield 3’s sales.

"When it comes to taking Call of Duty down, you know what? I don't look at it like that. We are in this business because we want to make the best possible products. Call of Duty is a shooter, but it's a different shooter. And I think they have a market; we have a market. I'm fine with what I'm doing," he said.

"I'm going to continue innovating and doing as best as I can with my teams. Hopefully that's going to lead us to more units [sold] and more happy consumers."

[via VentureBeat]