EA Reveals Battle Plan For Toppling Call Of Duty

Khriz360 · 05-11-2011, 09:18 AM

Quote:

A hasn't been shy about wanting to see its flagship Battlefield franchise beat Call of Duty. So how does the publisher plan to make this happen, besides spending $100 million in advertising? In a recent interview, Battlefield 3's senior director of marketing Lincoln Hershberger laid out DICE and EA's plan to take back the FPS crown from Call Of Duty.

Speaking with Industry Gamers, Hershberger detailed three ways the nine figure advertising budget is being spent. The first is using social networks to spread word of Battlefield 3, including a Facebook tool that will allow players to unlock special content (we're guessing in a way that works similar to what EA did for Battlefield 1943 and Bad Company 2). The second is Battlefield 3's Limited Edition extras, which we found out today contain four classic Battlefield maps. Finally, the company plans to create an online Battlefield portal that will unify the various Battlefield brands and help "ensure FPS fans find what they’re looking for."

I don't really care about the social networking aspects that much, but if EA and DICE keep the maps coming, I'll be happy to spend my online FPS time on Battlefield 3's...er...battlefields.

Source:EA Reveals Battle Plan For Toppling Call Of Duty - News - www.GameInformer.com

Salvation · 05-11-2011, 11:12 AM

The last technique seems interesting, they already have me sold over MW3 so I cant wait to see whats in store for us.

james123193 · 05-13-2011, 06:26 AM

Seems cool but they will never out sell Call Of Duty. I'm not a CoD fanboy I rather play BF then CoD anytime but we know little kids see the title Call Of Duty and make their moms buy it for them.

k1ll1ng5pr33 · 05-13-2011, 10:06 AM

Nice. But I hate the fact that more and more dev's are using sites such as FB >_>

xenonxyanide · 05-14-2011, 02:23 AM

i reckon its got a good chance but it wont because every kid in the world gets cod

Roosterhooster · 05-14-2011, 02:27 AM

Can not wait even though nothing can outsell CoD

Cornagandarub · 05-14-2011, 02:29 AM

Well those are some pretty nifty things they have in store. Cannot wait to see what the Facebook and the Online game portal stuff is.

05-13-2011, 10:06 AM	#4 (permalink)
k1ll1ng5pr33 Join Date: Apr 2010 Location: Netherlands Posts: 9,532 Awards Showcase Total Awards: 10 (more» ...) View My PS3T Profile	Nice. But I hate the fact that more and more dev's are using sites such as FB >_> __________________ • Check out my YouTube for Trophy Guides and More! • • My Trophies • Sig&Ava by AlphaCookie • __________________

05-14-2011, 02:23 AM	#5 (permalink)
xenonxyanide Join Date: Mar 2010 Location: In front of my ps3 (UK) Posts: 3,549 Awards Showcase Total Awards: 1 (more» ...) View My PS3T Profile	i reckon its got a good chance but it wont because every kid in the world gets cod __________________ Platinums (9) - Megamind, Modern Warfare 2, Assasins Creed 2, Dirt 2, Bad Company 2,Burnout Paradise, Cloudy Meatballs, POP:TFS, Terminator Salvation Working On (6) - Battlefield 3(52%28/44)Assasins Creed Revelations(42%22/60) NFS:R(75%27/37)Motorstorm Apocalypse(17%10/48)Dirt 3(78%49/67) Uncharted Drakes Fortune(18%13/48)

05-14-2011, 02:27 AM	#6 (permalink)
Roosterhooster Join Date: Jan 2011 Location: England Posts: 1,037 Awards Showcase Total Awards: 2 (more» ...) View My PS3T Profile	Can not wait even though nothing can outsell CoD __________________

05-14-2011, 02:29 AM	#7 (permalink)
Cornagandarub Join Date: Nov 2008 Location: Ontario Posts: 6,150 Awards Showcase Total Awards: 3 (more» ...) View My PS3T Profile	Well those are some pretty nifty things they have in store. Cannot wait to see what the Facebook and the Online game portal stuff is. __________________

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

05-13-2011, 06:26 AM	#3 (permalink)
james123193 Join Date: Dec 2009 Location: Johnston, Rhode Island Posts: 1,240 Awards Showcase Total Awards: 1 (more» ...) View My PS3T Profile	Seems cool but they will never out sell Call Of Duty. I'm not a CoD fanboy I rather play BF then CoD anytime but we know little kids see the title Call Of Duty and make their moms buy it for them.

Username
Password